Be Kind To Your Behind

So there I am sitting in the bathroom when I come across this slogan "Be Kind To Your Behind" marked on a package of hygienic paper (TP for those of you less politically correct).

Now I ask you, which marketing person came up with this? Come on, speak up. I want to know who sits around in an office or boardroom and thinks to themselves, "Be kind to your behind." What triggers such a train of thought in an individual.

It kind of gives the saying "the boss is really riding me" a whole new light. Makes you want to reach for the preparation H in a hurry. It almost provokes images of backside abuse being doled out by those other toilet paper companies.

I don't know who you are, but today you made me laugh. So thank you anonymous marketing person and good luck with your next assignment.